Embark becomes Scottish Widows platform

Embark has rebranded its platform to the Scottish Widows Platform with effect from 31 July, and Analyser has been updated. Subscribers will see this reflected in comparisons and due diligence.

While the rebrand hasn’t resulted in any changes to proposition and price, the platform has made a number of developments in recent months ahead of the rebrand. These include family linking, more flexibility around collecting adviser charges and more options on model portfolio services.

Analyser subscribers can access the full list of developments in the Platform Directory.

Advance by Embark remains a separate listing inside Analyser. Advance by Embark is set to move to the Scottish Widows Platform later this year.

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